Kitsold / How leads are made
How Kitsold leads are made
Every Kitsold lead is an enquiry a person sent through a website about the service they want, checked for a working phone or email, filtered for spam and graded before any firm sees it.
1. Where an enquiry comes from- Ellul Solutions Ltd runs websites that answer what a service costs and how to choose a provider: price guides, calculators and checkers. A person who wants the work done can send an enquiry from the page; the form says who will see their details.
- We do not buy lists, scrape contact details or resell leads bought from another platform.
- Phone: read against the numbering plan of the country it was sent from. A malformed number is flagged to the firm, never silently passed.
- Email: read for a working shape, and its domain checked for a mail server that can receive mail.
- Spam: a bot check on the form, and a filter that catches sellers pitching their own services to us (SEO, web design, explainer videos and the like). Those are refused, not sold.
- Test entries: our own checks and hand tests are stored as tests and never offered to a firm.
- Every lead is graded on three things: reach (a checked phone, an email at a domain that receives mail), intent (how soon they want the work, from the form's own timing answer, and whether they described the job in their own words) and fit (rules for that trade, each with its evidence).
- Grades: A from 70, B from 50, C from 30, D under 30 points out of 100. Every point is stored with its reason. A firm sees the checks behind a lead ("Phone number given and checked", "Job described in their own words") before it pays.
- A lead no firm can reach (no working phone and no email that can receive mail) is graded D and held for a person to look at; it is not sold.
- A lead goes only to a firm within that trade's reach of the job (a travel distance per trade, or anywhere for work done remotely) and, where the trade has specialist services, to a firm whose own website shows it offers that service.
- Signed-in firms are offered leads first, one firm at a time. A firm sees the job, the area and the exact price before paying.
- Where a trade needs a licence a public register records (for example company formation in Malta), only firms on that register receive its leads.
- A firm holding a lead is asked once, a few days later, how it went: spoke to them, won the work, couldn't reach them, wrong contact details, or not a real job. Those answers are kept beside the grade so the grading can be checked against what happened.
- Wrong contact details or an enquiry that was not genuine: we put it right.
Where do Worklanded's leads come from?
From people looking for a service who send an enquiry through one of the websites Ellul Solutions Ltd runs: price guides, cost calculators and checkers for that service. Kitsold does not buy lists, scrape contacts or resell leads bought elsewhere.
Are the leads shared?
A signed-in firm is offered each lead first, one firm at a time; it moves to another firm only if the first passes or lets it wait. Where no signed-in firm covers the trade and area, a lead can go to a small number of local firms that can do the job.
How are leads checked?
The phone number is read against the country's numbering plan, the email against its shape and whether its domain can receive mail, the form against a spam filter that catches sellers writing to us, and every lead is graded A to D on reach, timing and fit with every point's reason recorded.
What if a lead's contact details are wrong?
Tell us and we put it right: see the refunds page.
Prices per trade: lead price index.
One firm per lead, and your money back if the customer doesn't respond.
Firms who join now are first in line when exclusive leads open in their area.
- One firm per leadEvery lead will go to one firm at a time, so you're never racing other firms for it.
- Money back if no responseIf the customer doesn't respond, you'll get your money back.
- Simple pricingPrices in pounds by lead quality, no contracts, and credits that never expire.
- Fair allocationLeads offered by fair share and distance, never by who pays most.